In the few years I made a lot of Instagram pages to create a brand for myself. Every time I made a new brand a week later I was done with this content. It was not the brand I wanted to have. The biggest problem I had was that I didn’t know what I wanted to do with my brand. Like do I want to organize events… no, do I want to be an illustrator… not completely, do I want to become a craftsman… no, then what do I want to become? After 3 years I know what I want to do, I want to make videos, logos, digital artwork, illustrations and photography. So school helped me out and I can go further with the education as graphic designer. After a lot of conversations school said that I was the perfect person for graphic design. I have a really great creative imagination but working with my hands in 3D was no option for me. After I saw what I could do as a graphic designer, a light showed up above my head. I already had some lessons about making a brand manual so I thought let’s make one for myself, but this time to create a new brand.
I first needed a name. I don’t want to have a really special complicated name, but a name with my name, letters or last name. I have to be the brand, so it would be something like Maud creations, De Laat design, but all of this didn’t sound great to me. Then I thought, okay let’s take all of the first letters from my full name, MDL. Alright MDL… and then? MDL art, MDL creations, MDL Design.. ding ding ding. MDL design did sound really good to me. It is catchy, everyone can say it, it is an easy name, so easy to remember and not to complicated. We have a name!
The second thing I wanted to do was to create a new logo. I made some sketches with some minimalistic designs. After I finished a logo it was not really the logo I wanted because it was not really me. I am not that kind of person who is minimalistic, I love things with a lot of details in it. So I created a new logo, also with the letters MDL in it but than with a little more detail in it. I love nature and animals and the letters MDL created some sort of butterfly shape after a few designs. I created the logo first in photoshop to make some digital sketches with different colors. Then I saw that black and white were the best two colors to use. Last step was to create the complete logo in Adobe Illustrator, this was a really great moment because now I saw the logo in a big beautiful view.
Now I am going to make a corporate design out of it. There will be a full brand manual, business cards, a small book with some of my work and I need to keep my socials up to date. A thing you will see a lot is photography, so maybe I will create a different page for my photography section. I already have a Flickr page, but maybe I will create an extra Instagram page too. But I will keep that for later, first I want to finish a business card and a brand manual.